Interview 1 : Social media influencer, mid 20's
Me
Do you track your social media usage?
Interviewee 1
No.
Me
Who do you think is the intended audience for this?
Interviewee 1
People above the age of 13.
Me
Was the content clear to follow?
Interviewee 1
Very much so.
Me
What was your key takeaway?
Interviewee 1
Social media addiction is a real issue. There is a growing concern, and measures must be taken to mitigate it.
Me
Is there anything you find surprising or confusing?
Interviewee 1
We don't realize that a few minutes every now and then can amount to 3.25 hours a day, which translates to 44% of our awake time.
Me
Did the charts help to grasp the information presented?
Interviewee 1
Yes. The charts were interesting!
Me
Did the visuals evoke a strong reaction?
Interviewee 1
Bubble chart. Social media apps are used so much more than others!
Me
Were the colors chosen thoughtfully?
Interviewee 1
Yes. Very effective in keeping me engaged.
Me
Is there anything you would change or do differently?
Interviewee 1
Change the visual of the bulb for the What can you do section.
Interview 2 : Gaming enthusiast, mid 20's
Me
Do you track your social media usage?
Interviewee 2
Sometimes.
Me
Who do you think is the intended audience for this?
Interviewee 2
Young people who are glued to their screens all day long.
Me
Was the content clear to follow?
Interviewee 2
Yes. Very clear to follow along.
Me
What was your key takeaway?
Interviewee 2
People should reduce exposure to screens.
Me
Is there anything you find surprising or confusing?
Interviewee 2
The daily total of notifications was surprising to see on the graph.
Me
Did the charts help to grasp the information presented?
Interviewee 2
Very helpful.
Me
Did the visuals evoke a strong reaction?
Interviewee 2
Related to the context. Effective.
Me
Were the colors chosen thoughtfully?
Interviewee 2
The color scheme is thoughtful.
Me
Is there anything you would change or do differently?
Interviewee 2
Change the tooltip format for charts that are left aligned. Tooltip is not visible for the values on the extreme left.
Interview 3 : Programmer, mid 20's
Me
Do you track your social media usage?
Interviewee 3
Only for Instagram, not for other apps.
Me
Who do you think is the intended audience for this?
Interviewee 3
Youngsters.
Me
Was the content clear to follow?
Interviewee 3
Yes. Smooth flow of content.
Me
What was your key takeaway?
Interviewee 3
Social media apps are created to draw the user's attention and keep them engaged. Awareness about this is on the rise.
Me
Is there anything you find surprising or confusing?
Interviewee 3
Nothing confusing.
Me
Did the charts help to grasp the information presented?
Interviewee 3
Yes. The charts aligned well with the information. Liked the bubble chart!
Me
Did the visuals evoke a strong reaction?
Interviewee 3
The visuals were in-line with the content.
Me
Were the colors chosen thoughtfully?
Interviewee 3
The color scheme matched the theme of the content. Extremely coherent and not too distracting.
Me
Is there anything you would change or do differently?
Interviewee 3
I would like to read and learn more information about the data presented and see more call-to-action items to control my screen time.
